.co as in content, copywriting, & good communication.

Marketing and advertising leader with 20+ years of experience collaborating with brand and agency teams to build real audience connection through:

  • Naming

  • Verbal Identity & Brand Messaging

  • Concept Development & Art Direction

  • Copywriting for websites, products, campaigns, scripts, social

  • Cross-channel Content Planning & Development

  • Narrative Content Writing: bios, interviews, about pages, manifestos

  • Marketing Planning & Strategy

  • Editorial Calendar Creation & Execution

TRUE STORY

First concert: Milli Vanilli.

TRUE STORY

I won my first macbook from Hubspot for writing a real bad poem about Google Wave (early collab editing software, RIP).

TRUE STORY

I wrote and performed a rap song about cigars for PayPal’s PitchHop competition, winning $10K in free transaction processing for the cigar client. A video may or may not exist.

TRUE STORY

While dream-jobbing as a roller skating carhop at Sonic Drive-In (for ~4 years) I spilled only exactly one Route 44 milkshake on one giant white pickup truck. Shoutout to my manager Charlene who gave them cash for a car wash. Charlene was the best.

TRUE STORY

Before dissolving into primordial goo then emerging, a copywriter, I was first an ad agency media planner & buyer, and then, an account manager. Final form? Time’ll tell.

TRUE STORY

I've written a children’s book about a truck driver who saves a small-town strawberry festival.

TRUE STORY

I’ve participated in many CreateAthons, which means staying up for 24 consecutive hours (more like 36) to create marketing materials, gratis, for stellar nonprofits.

TRUE STORY

Four friends and I created Five Dishes, an early-to-the-scene (yet now defunct) Nashville food blog. Pour one out for Five Dishes.

TRUE STORY First concert: Milli Vanilli. TRUE STORY I won my first macbook from Hubspot for writing a real bad poem about Google Wave (early collab editing software, RIP). TRUE STORY I wrote and performed a rap song about cigars for PayPal’s PitchHop competition, winning $10K in free transaction processing for the cigar client. A video may or may not exist. TRUE STORY While dream-jobbing as a roller skating carhop at Sonic Drive-In (for ~4 years) I spilled only exactly one Route 44 milkshake on one giant white pickup truck. Shoutout to my manager Charlene who gave them cash for a car wash. Charlene was the best. TRUE STORY Before dissolving into primordial goo then emerging, a copywriter, I was first an ad agency media planner & buyer, and then, an account manager. Final form? Time’ll tell. TRUE STORY I've written a children’s book about a truck driver who saves a small-town strawberry festival. TRUE STORY I’ve participated in many CreateAthons, which means staying up for 24 consecutive hours (more like 36) to create marketing materials, gratis, for stellar nonprofits. TRUE STORY Four friends and I created Five Dishes, an early-to-the-scene (yet now defunct) Nashville food blog. Pour one out for Five Dishes.

Let’s recap.

  • Building fresh/refreshed/refreshing brands, one word at a time. Names, taglines, headlines, voice & verbal identity, precise messaging. Stuff like that.

  • Thinking big for campaigns of all sizes. Over 12+ years I’ve put almost everything into words and love doing it. Whether you’re launching a national campaign, a new global website, or need someone to write a smart bio, like, yesterday—let’s talk.

  • Shaping the story to work harder. Narrative content experience highlights include concept development, leading interviews for, and writing: A five-chapter coffee table book, various company culture guides, one children’s book, brand guidelines, case studies, and many (like, so many) long-form bios and people-centered profiles.

  • Marketing and content strategy planning and execution, including brand writing, brand graphics, and graphics creation for social media and email marketing.