MAKING A GAME SO BRIGHT IT WON A GOLD ADDY.
A few of my favorite things: Naming, writing custom greeting cards, and mailing spotted dick pudding to strangers.
Joy-O-Matic was a holiday game inspired by slot machines. Each three-of-a-kind spin prompted an IRL gift be snail-mailed to the winner. Really.
I helped develop the concept, named the joy-o-matic, and wrote all copy—for the website, Nine custom greeting cards, a downloadable drinking game and all social media promotions.
I was lucky enough to concept and write for several redpepper self-promo campaigns. This favorite was the agency Christmas contraption, circa 2012 and resulted in 2M+ impressions for the agency in just under 2 weeks.
Scroll to rejoice.
Every spin was a win. Some prompted greeting card or drinking game downloads.
When a player landed three-of-a-kind, we mailed a physical prize to their house —authentically thrifted ugly sweaters, spotted dick pudding in a can, summer sausages, fruitcakes, Santa beard and mustache kits, or picklecicle kits.
I wrote (and our team illustrated) custom greeting cards to pair with each physical gift. Feast your eyes.
Spotted Dick gift greeting card
Sausage gift greeting card
Nutcracker gift greeting card
Ugly sweater gift greeting card
